I have previously written about moving into a bullet journal solely for my blog. This has proved really useful as I only write my blog when I’m at home so don’t need to refer to this information when I’m out and about.
Although WordPress, the blogging platform that I use, allows you to look at your stats in a fair amount of detail, I’m a number geek and I wanted to look at my progress and review which posts brought the most traffic.
I created this grid in the front of my blog bullet journal which just deals with the numbers. I’m really pleased with my monthly figures. Since I made the decision at the start of the year to devote more attention to this blog, I’ve seen visitor numbers increase at a much faster rate. I think this is down to two main reasons. Firstly, a regular posting schedule has raised my presence on the WordPress reader and secondly, promoting my posts on Instagram. Annoyingly the stats breakdown on WordPress doesn’t identify the traffic arriving from Instagram. I decided to add a page that visitors who click on the link in my bio land on that will then guide them to other areas of my site such as the index of bullet journal posts.
Numbers are all well and good, but it’s essential to look at the trends, try to understand them and act on the results. For the first two months of the year, these are the results.
As a result my findings from January I’ve made more of an effort to pin my pictures on Pinterest to increase traffic from that source. I can see the results on my February page where the traffic has more than doubled from that source. Thanks to Kim at Tiny Ray of Sunshine, lots of people have discovered my site.
I created the Instagram landing page part way through February, so it will be interesting to see what effect this has in March.
I now need to start looking at least popular days and posts in an effort to see what I need to develop or drop or if I haven’t publicised something enough.
Do you track the stats on your blog? Do you do more than look at the numbers? How do you use them to to develop your blog?
Keeps Me Out Of Mischief! 
This was super useful and love the way you did it. I tried doing these exact things using google drive but now I just think, why didn’t I put it in my BUJO>! duhhhh because i never like looking back on google drive lol
THANK YOU!
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Glad you found it useful! Thanks for stopping by!
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Claire you are so awesome! Thanks for sharing this, I popped over from the Plan with me challenge on FB, though I follow your IG because of your tangles challenge 🙂 I’d love to hear how your new landing page from Instagram is working out for you. I’ve thought about doing that once I get more traffic going. Only recently started intentionally blogging lol Thanks Doll!
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The landing page is working to a degree in allowing me to track but I think the major benefit is to allow visitors to access relevant posts more easily when they arrive. Thanks for following and stopping by!
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